Small Business, Big Comfort: Small Business Saturday!

This Small Business Saturday, we’re taking a moment to reflect on how Panty Promise came to be—and to thank you for the incredible support you’ve given us along the way. From the very beginning, we’ve been committed to offering women a healthier, more sustainable option when it comes to their most intimate apparel.

Jessica Krupa, our founder and designer, spent over 20 years in the fashion industry, including nearly a decade working as a panty designer at Victoria’s Secret. During her time in the business, Jessica was shocked by how much of the lingerie industry relied on synthetic fibers, cheap materials, and harmful chemicals. The more she saw, the more she realized how much these products were impacting women’s health—and something had to change.

After learning that organic cotton was the only fabric free from toxic chemicals like formaldehyde, Jessica began searching for organic cotton panties that were stylish, comfortable, and well-designed. But she quickly realized that this simply didn’t exist. All the organic cotton options she found were poorly designed, uncomfortable, and lacked the modern, seamless look women were craving.

That’s when Panty Promise was born.

Driven by her passion for both health and fashion, Jessica decided to create a brand that would give women exactly what they deserved: toxin-free, breathable, and seamless underwear that also offered style, comfort, and the perfect fit. To ensure that the designs were as health conscious as they were beautiful, Jessica collaborated with Dr. Alyssa Dweck, a leading gynecologist and medical advisor, to develop a product that would be both kind to the body and a joy to wear. Together, they set out to create a collection of organic cotton underwear that would not only meet the needs of women’s health but also give them a reason to feel confident and beautiful every day.

As a token of our gratitude, we’re offering something special: FREE WASH & TRAVEL BAG with any purchase of $129 or more—use code FREEWASH at checkout to claim your gift! Whether you’re treating yourself or gifting a loved one, our organic cotton underwear is designed to keep you comfortable, healthy, and stylish from the inside out.